What's Going On is the eleventh studio album by the American soul singer Marvin Gaye. It was released on May 21, 1971, by the Motown Records subsidiary label Tamla. Recorded between 1970 and 1971 in sessions at Hitsville U.S.A., Golden World, United Sound Studios in Detroit, and at The Sound Factory in West Hollywood, California, it was Gaye's first album to credit him as producer and to credit Motown's in-house session musicians, known as the Funk Brothers.
What's Going On is a concept album with most of its songs segueing into the next and has been categorized as a song cycle. The narrative established by the songs is told from the point of view of a Vietnam veteran returning to his home country to witness hatred, suffering, and injustice. Gaye's introspective lyrics explore themes of drug abuse, poverty, and the Vietnam War. He has also been credited with promoting awareness of ecological issues before the public outcry over them had become prominent ("Mercy Mercy Me").
What's Going On stayed on the Billboard Top LPs for over a year and became Gaye's second number-one album on Billboards Soul LPs chart, where it stayed for nine weeks, and on the No. 2 spot for another 12 weeks, respectively. The title track, which had been released in January 1971 as the album's lead single, hit number two on the Billboard Hot 100 and held the top position on Billboards Soul Singles chart five weeks running. The follow-up singles "Mercy Mercy Me (The Ecology)" and "Inner City Blues (Make Me Wanna Holler)" also reached the top 10 of the Hot 100, making Gaye the first male solo artist to place three top ten singles on the Hot 100 from one album.
The album was an immediate commercial and critical success, and came to be viewed by music historians as a classic of 1970s soul and significant to the development of progressive soul. Multiple critics, musicians, and many in the general public consider What's Going On to be one of the greatest albums of all time and a landmark recording in popular music. In 1985, writers on British music weekly the NME voted it the best album of all time. In 2020 and 2023 revisions, Rolling Stone listed What's Going On as the greatest album of all time.
Background
By the end of the 1960s, Marvin Gaye had fallen into a deep depression following the brain tumor diagnosis of his Motown singing partner Tammi Terrell, the failure of his marriage to Anna Gordy, a growing dependency on cocaine, troubles with the IRS, and struggles with Motown Records, the label he had signed with in 1960. One night, while holed up at a Detroit apartment, Gaye attempted suicide with a handgun, only to be stopped by Berry Gordy's father.
Gaye started to experience more international success around this time as both a solo artist with hits such as "I Heard It Through the Grapevine" and "Too Busy Thinking About My Baby" and as a dual artist with Tammi Terrell, but Gaye said during this time that he felt he "didn't deserve" his success and he felt like "a puppet - Berry's puppet, Anna's puppet. I had a mind of my own and I wasn't using it." In March 1970, Gaye's singing partner Terrell died of a brain tumor. The singer responded to Terrell's death by refusing to perform onstage for several years. In January 1970, Motown released Gaye's next studio album, That's the Way Love Is, but Gaye refused to promote the recording, choosing to stay at home. During this secluded period, Gaye ditched his previous clean-cut image to grow a beard, and preferred to wear sweatsuits instead of dress suits and sweaters.
The singer also got back in touch with his spirituality and also attended several concerts held by the Detroit Symphony Orchestra, which had been used for several Motown recordings in the 1960s. Around the spring of 1970, Gaye also began seriously pursuing a career in football with the professional football team the Detroit Lions of the NFL, even working out with the Eastern Michigan Eagles football team. However, his pursuit of a tryout was stopped after the owner of the team advised him that any future injury would derail his career.Music Urban Legends Revealed #16 . Legendsrevealed.com (July 29, 2009). Retrieved May 14, 2012. Gaye befriended three of the Lions teammates, Mel Farr, Charlie Sanders and Lem Barney, as well as then-Detroit Pistons star Dave Bing.
Conception
While traveling on his tour bus with the Four Tops on May 15, 1969, Four Tops member Renaldo "Obie" Benson witnessed an act of police brutality and violence committed on anti-war protesters who had been protesting at Berkeley's People's Park in what was later termed as "Bloody Thursday". Benson later told author Ben Edmonds, "I saw this and started wondering 'what was going on, what is happening here?' One question led to another. Why are they sending kids far away from their families overseas? Why are they attacking their own kids in the street?" Returning to Detroit, Motown songwriter Al Cleveland wrote and composed a song based on his conversations with Benson of what he had seen in Berkeley. Benson sent the song to the Four Tops but his bandmates turned the song down. Benson said, "My partners told me it was a protest song. I said 'no man, it's a love song, about love and understanding. I'm not protesting. I want to know what's going on.
Benson offered the song to Marvin Gaye when he participated in a golf game with the singer. Returning to Gaye's home outside Outer Drive, Benson played the song to Gaye on his guitar. Gaye felt the song's moody flow would be perfect for the Originals. Benson eventually convinced Gaye that it was his song. The singer responded by asking for partial writing credit, which Benson allowed. Gaye added new musical composition, a new melody and lyrics that reflected Gaye's own disgust. Benson said later that Gaye tweaked and enriched the song, "added some things that were more ghetto, more natural, which made it seem like a story and not a song ... we measured him for the suit and he tailored the hell out of it." During this time, Gaye had been deeply affected by letters shared between him and his brother after he had returned from service in the Vietnam War over the treatment of Vietnam veterans.
Gaye had also been deeply affected by the social ills plaguing the United States at the time, and covered the track "Abraham, Martin & John", in 1969, which became a UK hit for him in 1970. Gaye cited the 1965 Watts riots as a pivotal moment in his life in which he asked himself, "with the world exploding around me, how am I supposed to keep singing love songs?" One night, he called Berry Gordy about doing a protest record, to which Gordy chastised him, "Marvin, don't be ridiculous. That's taking things too far." The singer's brother Frankie wrote in his 2003 autobiography, My Brother Marvin, that while reuniting at their parents' home in Washington, D.C., Frankie's recalling of his tenure at the war made both brothers cry. At one point, Marvin sat propped up in a bed with his hands in his face. Afterwards, Gaye told his brother: "I didn't know how to fight before, but now I think I do. I just have to do it my way. I'm not a painter. I'm not a poet. But I can do it with music."
In an interview with Rolling Stone, Marvin Gaye discussed what had shaped his view on more socially conscious themes in music and the conception of his eleventh studio album:
Recording
On June 1, 1970, Gaye entered Motown's Hitsville U.S.A. studios to record "What's Going On". Immediately after learning about the song, many of Motown's musicians, known as The Funk Brothers noted that there was a different approach with Gaye's record from that used on other Motown recordings, and Gaye complicated matters by bringing in only a few of the members while bringing his own recruits, including drummer Chet Forest. Longtime Funk Brothers members Jack Ashford, James Jamerson and Eddie Brown participated in the recording. Jamerson was pulled into the recording studio by Gaye after he located Jamerson playing with a local band at a blues bar and Eli Fontaine, the saxophonist behind "Baby, I'm For Real", also participated in the recording. Jamerson, who could not sit properly on his seat after arriving to the session drunk, performed his bass riffs, written for him by the album's arranger David Van De Pitte, on the floor. Fontaine's alto saxophone riff to open the song was not originally intended. When Gaye heard the playback of what Fontaine thought was simply a demo, Gaye instantly decided that the riff was the ideal way to start the song. When Fontaine said he was "just goofing around", Gaye being pleased with the results replied, "Well, you goof off exquisitely. Thank you."
The laid-back sessions of the single were credited to lots of "marijuana smoke and rounds of Scotch". Gaye's trademark multi-layering vocal approach came off initially as an accident by engineers Steve Smith and Kenneth Sands. Sands later explained that Gaye had wanted him to bring him the two lead vocal takes for "What's Going On" for advice on which one he should use for the final song. Smith and Sands accidentally mixed the two lead vocal takes together. Gaye loved the sound and decided to keep it and use it for the duration of the album.
That September, Gaye approached Gordy with the "What's Going On" song while in California where Gordy had relocated. According to one account, Gordy disliked the song, allegedly calling it "the worst thing I ever heard in my life". As a result, Gaye angrily responded to Gordy's alleged putdown by going on strike until Gordy changed his mind. Gordy himself denied this claim, stating he loved the song's jazzy feel but cautioned Gaye that the sound was out of date of the sound of the times and also feared the loss of Gaye's crossover audience by releasing the political song. Gaye continued to record his own compositions during this time, some of which later made his 1973 album, Let's Get It On. Motown executive Harry Balk recalled trying to get Gordy to release the song at the end of the year, to which Gordy replied to him, "that Dizzy Gillespie stuff in the middle, that scatting, it's old." Gordy mentioned later that he feared no one would buy songs with a jazz influence after his attempt to be a record store owner of a jazz shop folded after a year, years prior to starting Motown. Most of Motown's Quality Control Department team also turned the song down, with Balk later stating that "they were used to the 'baby baby' stuff, and this was a little hard for them to grasp."
With the help of Motown sales executive Barney Ales, Harry Balk got the song released to record stores on January 20, 1971, sending 100,000 copies of the song without Gordy's knowledge, with another 100,000 copies sent after that success. Upon its release, the song became a hit and was Motown's fastest-selling single at the time, peaking at number 1 on the Hot Soul Singles Chart, and peaking at number 2 on the Billboard Hot 100. Stunned by the news, Gordy drove to Gaye's home to discuss making a complete album, stating Gaye could do what he wanted with his music if he finished the record within 30 days before the end of March and thus effectively giving him the right to produce his own albums. Gaye returned to Hitsville to record the rest of What's Going On, which took a mere ten business days between March 17 and March 30. The album's rhythm tracks and sound overdubs were recorded at Hitsville, or Studio A, while the strings, horns, lead and background vocals were recorded at Golden World, or Studio B.